Joe Pinner Obituary: Death of Legendary WIS TV Personality at 89, Columbia, SC; Remembering a Broadcasting Icon and Community Leader Who Enriched South Carolina for Over Half a Century
The Pinner family, along with the broader Columbia, South Carolina community, is deeply saddened to announce the peaceful passing of Joe Pinner, an iconic figure in television broadcasting, at the age of 89. Surrounded by his sons, Michael and Gregg, and their families, Joe’s life came to a close, marking the end of an extraordinary career and a life filled with service, dedication, and deep commitment to his community. Born on November 29, 1934, Joe Pinner’s career in media stretched across more than 70 years, 55 of which were spent as a beloved personality at WIS-TV, where he became a household name for South Carolinians and a familiar, comforting presence for countless viewers.
Joe Pinner’s life in broadcasting began early, at the young age of fifteen, in his hometown in North Carolina, where he first started working at local radio stations. His passion for media and communication was evident from the beginning, as he swiftly climbed the ranks and moved to larger markets. After his start in radio, he enrolled at the University of North Carolina, where he honed his skills before taking his first job in television in Jacksonville, Florida. There, he met his wife of 65 years, Peggy, who was a singer on WJXT, where Joe also worked as an announcer and host. The couple’s love story, both on and off the screen, was a testament to their shared commitment to the arts and the South Carolina community they later served together.
In 1963, Joe made the move to Columbia, South Carolina, to join WIS-TV, a station that had only been in operation for a decade. What began as a local weatherman and anchor role quickly blossomed into a legendary career that spanned more than five decades. Joe became synonymous with South Carolina television, with his familiar voice, gentle demeanor, and warm personality making him a staple in homes across the state. His career was perhaps best known for his work on the award-winning children’s program “Mr. Knozit,” which ran for more than 30 years. Generations of children grew up watching Joe, learning from him, and being entertained by his endearing on-screen character, and many still recall the impact that he had on their lives.
In addition to “Mr. Knozit,” Joe was a trusted voice for weather forecasts, anchoring numerous news segments and hosting special broadcasts. His versatility as a broadcaster was unmatched, and his longevity in the industry spoke to his dedication to his craft and his ability to connect with audiences of all ages. Throughout his time at WIS, Joe demonstrated a genuine passion for his community, participating in local events, lending his voice and time to charities, and supporting organizations such as the South Carolina Philharmonic Orchestra. His contributions to both broadcasting and community service earned him widespread recognition and numerous accolades.
Among the many awards Joe received throughout his illustrious career were the prestigious George Foster Peabody Award in 1967 for “The Knozit Show” and the Order of the Palmetto, South Carolina’s highest civilian honor, which was bestowed upon him three times. These honors were a reflection not only of Joe’s professional achievements but also of the respect and admiration he garnered from his peers and the community. His work extended far beyond the studio as he frequently engaged in volunteer efforts and served on various advisory boards and councils. Joe was known for his humble nature, never seeking recognition but always willing to lend a helping hand to those in need.
While Joe’s career was remarkable, his personal life was equally fulfilling. His marriage to Peggy, which lasted 65 years until her passing in 2022, was a true partnership in every sense. The two shared a deep love for music, the arts, and their community, and they often worked together on charitable projects, making a significant impact in the lives of those around them. The Pinners’ involvement in the arts, particularly with the South Carolina Philharmonic Orchestra, was well-known, and their contributions helped to sustain and grow cultural programs in the state. Together, they raised two sons, Michael and Gregg, who, along with their families, survive Joe and continue to carry forward the legacy of service, compassion, and commitment to excellence that he instilled in them.
Joe Pinner’s passing is not only a loss for his family but also for the countless viewers who tuned in to watch him every day for over five decades. His presence on WIS-TV was more than just a job—it was a calling. His ability to connect with people, to make them feel seen and heard, and to provide comfort during moments of uncertainty was unparalleled. Whether reporting on severe weather, guiding children through educational programming, or hosting special holiday broadcasts, Joe was a constant in the lives of South Carolinians. He understood the power of media to shape communities and used his platform to create positive change and bring people together.
As a testament to his impact, tributes from across the state have poured in following the news of Joe’s death. Colleagues, friends, and viewers have all shared their memories of him, speaking of his kindness, professionalism, and unwavering dedication to making a difference. Many recall growing up watching “Mr. Knozit” and later turning to Joe for reliable weather reports and news coverage. His influence spanned generations, and his contributions to broadcasting will leave an enduring legacy that will continue to inspire future journalists and broadcasters for years to come.
Beyond his professional accomplishments, Joe’s generosity and compassion for others defined who he was as a person. His work with local charities, including children’s hospitals and educational programs, reflected his belief in giving back and using his influence for the greater good. He was a man who lived his values, always putting others first and using his talents to uplift his community. His family, friends, and colleagues will forever remember him as a man who embodied the best of humanity—a person who made the world a better place through his actions, his words, and his heart.
As South Carolina mourns the loss of one of its most beloved figures, Joe Pinner’s legacy will live on in the countless lives he touched. His work in broadcasting and his dedication to community service made him a true icon, not just in Columbia, but across the entire state. His passing marks the end of an era in local television, but his memory will remain a source of inspiration for all who knew him or were fortunate enough to have been influenced by his work.
In the days to come, the community will continue to honor Joe’s memory through tributes, remembrances, and celebrations of his life. Plans for a public memorial service are currently underway, with details to be announced in the near future. The Pinner family has expressed their gratitude for the outpouring of love and support they have received during this difficult time and are asking for privacy as they come to terms with their loss. Joe’s legacy will forever be a part of South Carolina’s history, and his contributions to broadcasting and community service will continue to be celebrated for generations to come.
